Technology is man’s best friend now. With the advent of apps like Facebook and Twitter, people share information in just a wink. Millions of data are getting shared on social media daily. Be it on lifestyle, technology, entertainment or real estate.
So, how can you, being an agent gain access to thousands of people? What information should you post that can make people go WOW? And that too about real estate?
Make it official
It is always prudent to not use your own account when you post real estate news or list any property. Especially, if you are an agent who would like to list properties online or in social media, you should create an official email ID as well as a social media account. It is also advisable to use an official phone number and not provide your personal cell phone or landline number when you post on Facebook.
To create a social media account name you should use your real estate agency’s name. Choose something appealing and genuine enough.
Make it wide
When you post about a property it is a thumb rule to describe the locality, the neighborhood, and accessibility to nearby areas. If you are a real estate agent, it is good to start a social media account starting with articles or blogs describing every area that you will be handling properties in. In this way, you can list your properties later with a link to this blog that carries the neighborhoods info.
Use only articles that describe the real estate boom in a particular area and not the downfalls or the cons of any area as they may result in a change in people’s thoughts when they look for the locality info.
Make it appealing!
Very boring, lifeless listings aren’t fun, especially when it comes to social media. Use authentic pictures of properties and bring out creativity when you market a house in any area. Also, it is best if the property that you are promoting is on the maps. So, geotagging properties when you list them is another great method to promote properties.
Use good quality, clear pictures. They have the capability to make even a small house appealing and attractive if not huge. And watch for the arrangement of things inside the house which may add a lot of credit to the whole backdrop of your image.
Make it interactive
The viewers and readers must be engaged when they read posts from you. So, make them very inquisitive whenever they see your blog. You can create contests and give the winners some fee waiver or vouchers when they do business with you. You can promote your page with a meagre amount that the social media providers provide in order to gain more followers.
Creating voting contests, for example, which area is flourishing in the real estate field or which of these two houses look more beautiful and more such polls can be created for you to know your viewer base, increasing them at the same time.
Make it non-serious
Real estate isn’t that much of a serious field. Let your readers know that! Posting articles like gardening tips and flooring options may make them be more involved and would love to have a good read.
Posting interesting content and not just the listings will let more people follow or like your page because of the content you post if not for the listings. Chances are, a few may get interested on your property listings too!
Make sure your page looks interesting, exciting and engaging enough when you look at it in a viewer’s perspective. Gain the most from your social media page. Get more likes, more followers and a lot of retweets making yourself the king of the social media real estate!